User blog comment:RinKurosawa123/Brand/@comment-30498997-20160827095447/@comment-3487190-20160827114459

I'm not sure if a new type works cause basically it's not easy to come up with a new concept for general coord type.

@Chrismh I agree more with Geekylotary. We have to think about how should BANDAI make the game appealing. No new brands = no new game content, old trick pony cannot attract people, that should be the thing we worry about.

Suppose that Aikatsu! cannnot manage to win over Pripara which keeps adding brands, I don't think we have to find excuses for BANDAI.

As for the "theme", I think the main issue is that the themes from old series did better jobs on these. Zodiac, Romance and Jewelry themes either had opening performances or special unit appeals. These were the good things from old series that Stars don't do now,

Temporarily, it's that the seasonal compaign brings exclusive special appeals (Summer Flower and Halloween Night   series ) so they can make up for the loss of brands. I'm sure at some point new brands would come when fans are getting really bored.