User blog:Lucy554/Aikatsu! Reviews: Brands

Hello everyone! I had been taking a break from this series, and just the blog in general to work on my novel, but now I'm back! Today I'll be reviewing brands from the first to season! To clarify: In order for a brand to be on this list, it must have at least 1 PR in the anime or the game within the first season!

My Little Heart

To be honest, this is not my favorite of all the brands. each collection is blatantly copying one of the cute brands from Aikatsu! And, while I don't blame for this, the other brands were not a blantant with their realtions. While Spice Coord copied Swing Rock, it had it's own look, with different colors and motifs. This brand is nice, and it certaintly has a wide variety of dresses, (I'm partial to Girly Antique dresses myself) it's not the best of all of the brands, despite it being pretty iconic. I want to see the brand get an SPR coord, mainly because I loved Angely Sugar's Star Festival Coord from the original series, and I can imagine something along those lines!

Spice Coord

This, (next to Romance Kiss) is my favorite brand! I'm so glad that AiStars isn't afraid to use rock! I really wish we had seen more PRs from this brand in the anime, especially the part 3 and 4 PRs. While I wasn't expecting Laura to use this brand, probably because of her pink hair, I think that it suits her really well! While I think that the brand got better over time, it was underused as a whole. I really wanted to see the part 4 dresses outside of a drama! This is my only problem with the brand, other than the first and 2nd collections could have been better, but they were barely touched on, so I can forgive those!

Romance Kiss

This might actually be my favorite brand! Every collaction is brilliant! While it began copying brands like Bohemian Sky and Spicy Ageha, there were clear differences! I find the Daylight Festical skirt a little odd in terms of shape though. I love the dresses from every collection, even though the recolors are usually pretty odd in terms of tone! (The bright purples and dark blues especially.) All of the PRs are gorgeous! While I still find it odd that sexy is a main term in a show for young girls, the brand overall is brilliant!

Shiny Smile

I must confess, I'm glad that the first collection wasn't in the anime! It seemed like the brand was struggling then... But I loved everything it produced 2nd-colection onward! The flower, christmas, and halloween coords were all pretty. Though I find the brand's use of patchwork odd, and it doesn't work sometimes, for the most part it's bright colors and beautiful themes haven't directly copied any of Aikatsu's pop brands, and I love it for that!

Rankings! Note: These are ranked in order of which I would prefer to wear them! Don't judge my choices, as they are only my own opinion!

1. Romance Kiss

2. Shiny Smile

3. Spice Coord

4. My Little Heart