Talk:Aikatsu Stars! (anime)/@comment-26188592-20160319121719/@comment-24848025-20160331124159

Or they're just trying to stay in the same target audience as before. It's well documented that Japan's population is shrinking, so it's not a surprise really that the target audience is moving up in age to try to retain the audience they've had since the beginning.

This could upset those who hate "shipping" storylines though, because they'll be a bit more prevailent with the older target audiences. There's even already a indication of this with the mystery boy in the PV and Yume.