User blog comment:Pochichi/Aikatsu Stars Season 2... CONFIRMED/@comment-3487190-20161231135500/@comment-3487190-20170101010442

@Hielmiez This is a point, but based on that Aikatsu! franchise should make game as its core, I don't suggest that they just have the song units deal the thing. We could rather hope that the game become more interesting instead.

Aside from the game, the profit loss mostly relate to promotional products and cards. Seriously, Stars' promotions have been pretty lame. There are no really interesting power-up gadgets, toys or attractive promotional cards for fans to collect in the whole 2016. That should be the case to solve in 2017.