User blog comment:RinKurosawa123/Brand/@comment-25616660-20160827181745

I honestly liked the multiple brands better. Each idol could have a whole brand, not just a collection, to fit their personality. For example, what if you were a cute type idol who wanted to wear elegant clothing with a royal and serene feel (Think like Marionette Mu from Pripara) In Aikatsu, you'd probably have a choice to find a brand like that (I like to think there are many more brands in Aikatsu than what was introduced to us)

In Stars, You'd have to go with MLH if you wanted to even be a cute type idol, and a lot of their clothes don't give off an elegant princess (no joke intended) vibe to me.

Why? They're busy making coords that cater to Yume and Hime, two idols with the same brand but completly different styles of "cuteness"