User blog comment:Lunastar24/Self create brand if you were in the aikatsu stars world/@comment-25104896-20170423182959

'Mystic Shine is a cute-typed brand that takes its inspiration from fairytales, legends and stories but also from meanings of, for example, flowers. Thus, obviously, it's main motive are fairytales. However, the brand doesn't 'cosplay' things. The coords can be worn in daily life too (to an extent, obviously) as it combines the yume-kawai style with fairytale cosplays. Through the story, its main symbols are wings, but the secondary symbol changes from hearts to stars. The themes through the collections are (currently) Fairytale Princess (fairytale heroines), Heaven's Feather (angels, sky), Mystic Flower (flowers) and Iridescent Star (stars, colors). The brand was founded year prior the series, but only recently became popular due to a change of style. The reason for this change was that the original top-designer retired. The current top designer's identity is unknown, but the current top designer is said to be a designing genius. The brand's muse, Shiraha Aika, is a second-year student andquickly became the brand's image girl.

Seaside Siren is a sexy-typed brand that, obviously, uses the ocean, beaches and water as inspiration. While it mainly uses shades of blue, pink and green also appear in the coords. The themes through the collections are (currently) Beach Trip (beach-wear), Sailor Girl (sailor uniforms, ships, ...) and Foreign Legend (inspired by old greece clothing but also by siren legends). The brand is founded in the beginning of the story.

Melodic Day (originally Lavatic Melody) is a cool-typed brand that, in the story, is one of the most popular fashion brands. It doesn't only produce Aikatsu! clothes. The brand produces elegant, feminine clothes. Founded about 75 years prior the series' beginning, Melodic Day has become a popular fashion brand all over the world, not only in Japan. In fact, today, their headquaters are located in New York. However, the brand's top designer Hirari Amaya is not the original founder but her daughter who took over the brand about twenty-five years ago. Originally, Melodic Day wasn't an Aikatsu! brand but a regular brand that sold clothes meant to be weared in everyday life. When the Aikatsu! system was introduced to the public, the brand also started to design Aikatsu! cards. When the brand's top designer changed, the brand's style started to become more feminine. It's a well-known rumor that Amaya is willing to give every idol a Premium Rare coord that asks. However, due to her bussy schedule, this is almost impossible. Another rumor is the so-called Melodic Day Coord, a coord designed by Hirari Melody, the brand's founder. The coord's appearance is a legend itself, but 'insiders' comment that the coord is said to be the most beautiful of all coords. It's themes through the collection are Floral Lady (flowers), Starry Girls (stars, celestial objects), Glimmer Bijoux (jewels, ...) and Fiery Sunlight (bright colors, fire, lights).

Peace Song is a cool-typed brand that uses a military theme in its clothes. I haven't developed this brand a lot, but it's inspired by Keyakizaka46.

Summer Story is a pop-typed brand that isn't only inspired by summer but by all seasons. I haven't developed this brand a lot. Its themes through the seasons are First Sunlight (adventures), Super Heroines (superheros), Sports Fest (sports), Sweets Festival (Sweets, ...).

Lucid Hope (name isn't decided yet~) is a cool-type brand that uses the 'girl of the next door' image. Instead of just wearing coords on the stage, those dresses can be worn in private too, and daily life clothes can be worn on stage too. The two themes, the brand has got are Neighborhood Star and Best Friend.