User blog comment:AriusKill/A Possible New Brand In Aikatsu Stars/@comment-28417557-20161122090422

I think maybe the story will be like that, the Academy suddenly hold a brand design competition and Lily, who have great determination to create a Gothic brand, even aim to be S4 to fulfil her dream, wins, but it is unknown that whether she can create PR Coord after creating her brand.

Maybe it is because the officials want Yume to be S4 but Lily can fulfil her dream as well? It maybe quite impossible though...just personal theory.

PS. I think it is quite unreasonable that only S4 can have brands… and if there are other idol school allowing her to do so, she may not study four star Academy, although I like the idea that brands becoming secondary things…or she can create a brand outside and even the Academy cannot stop her right?…