Thread:CureLightning/@comment-26426093-20170321071348/@comment-26426093-20171223042212

Actually, it's really simple marketing logic. Bandai's intended target audience are children (especially young girls), who love cutesy stuff, pink, fluffy and whatnot. So their way of thinking goes by "if we change the character's type or personality to something different, then our main fanbase will be out off, thus reducing sales".