User blog comment:AriusKill/A Possible New Brand In Aikatsu Stars/@comment-3487190-20161121111249

I see the revealance, but the question should be what the condition is. As the anime story settings point out, students from this school have to become a S4 member in order to do a brand project. If this brand appears during the winter season when Lily is still not a S4 member (despite she could probably be in the further future). Unless some excpetions would be revealed.