Talk:Brands/@comment-24039146-20160614150630/@comment-3487190-20160614165434

Well the brand's concept was revealed in the Aikatsu STYLES website. RK's intro says that it includes all romantic styles from people around the world, so yeah, Arabian is just one of their series, China is the next one.

My personal issue about the brands of STARS series is, as you say, there's no clear common vision of brand concept. Spicy Ageha used butterfly and fur as motives, Love Queen uses jewel and moon, and so on. But the STARS brands seem to not have such thing. If this was the old series, Chinese coords might be considered to belong to a new Chinese brand rather than part of Spicy Ageha lineup.