Thread:CureLightning/@comment-26426093-20170321071348/@comment-26426093-20170705064548

You know, this is precisely why I miss the original designers from the previous series. Back then, the relationship between designer and idol was one of the main highlights of the show: designers didn't just draw up and create coords for their muses/ intended wearers, they acted like mentors to the idols who wore their brand with pride. This trend started all the way back with Ichigo and Asuka forming a strong bond between them, which was exactly what inspired the former to design high-quality premium rare coords for her protege. In fact, this would become a recurring theme for certain characters later on when they desired to have premium coords; think Sena and Akari, Mayu and Yurika, Lucy and Nono/Risa, and so on.

Nowadays, you don't have that kind of thing going on anymore. In Stars, they disposed of the idea of having designers to create coords for you; instead, you can simply create them yourself provided you have the talent to do so (hence the self-producing theme of Season 1). And to be fair, the relationship between owners and designers is not the same as it was between designers and idols, if you know what I mean.