Talk:Rainbow Étoile Coord/@comment-32911012-20170821123253/@comment-32872716-20170821191628

I think you hit the nail on the head, then. Why is "berry" necessary? A berry is often sweet, colorful, and effervescent. If "spice" means "mature and bold" while "shiny" means "bright colors", then why can't "berry" mean "colorful and sweet"? The brands represent more than just a motif. They represent an ideal that the muse wants to convey by wearing the dresses made in that image.

Yume's evolution from Berry Parfait to Rainbow Berry Parfait will explain to us how she's changing her vision. Berry Parfait was originally meant to be sweet and full of dreams. So we'll have to see what her goal with the brand is after episode 71 to judge how the "berry" is represented.