User blog comment:Hielmiez/Aikatsu Friends! Next Aikatsu series?/@comment-24288618-20180125112058

I'm really confused by why everyone is so confused about エマ？

It's simple.

EMMA.

The romaji is Ema. That's right. But Emma is a valid English name made for this particular romaji.

Unless Bandai calls Ema, we are going for Emma.

Don't trust me?

1. Despite how unreliable Google Translate can be, it is a GOD when you only translate one word. Google calls EMMA.

2. Wikipedia in Japanese. Also calls EMMA.

3. goo.ne.jp, one of the biggest and most used search engines in Japan. Search results? EMMA WATSON.

So I am declaring Emma.

If the person had a Kanji name or a hiragana name, then "Ema" is fine. But it's not.