Talk:Brands/@comment-26426093-20160615062736

Judging from the small number of brands and their lack of impact on the plot of the anime series, it's most likely that this time around BANDAI are attempting to tone down the importance of brands unlike in the original series in order to cast off any restricting influences they might have on the flow of the storyline.

After all,  it's obvious that ten episodes into the anime, there has been scant mention of the brands being used by the characters, and due to the plot being more story-driven compared to the original series, I feel that the brand theme won't make a huge impact in the Aikatsu Stars! anime adaptation.